Post-choice revaluation of hedonic preferences: Insights from functional imaging

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Post-Choice Revaluation of Hedonic Preferences: Insights from Functional Imaging

For the pairs that had initially been rated disparately, there was no change in the ratings post-choice. Despite the lack of differences in ratings pre-choice, neuroimaging revealed a region in the caudate nucleus that tracked preference for the selected option even before revaluation was induced by the decision (Sharot et al. 2009, Figure 3b). The authors also demonstrated a further increase i...

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ژورنال

عنوان ژورنال: Frontiers in Human Neuroscience

سال: 2009

ISSN: 1662-5161

DOI: 10.3389/neuro.09.018.2009